Digital marketing plays a central role in the sale of products. The luxury goods and yachting industries are no exception. Discover the challenges involved in developing web marketing and the winning strategies for reaching your prospects on the Internet. Surfing the Web: a must for yacht dealers The ocean of the Web is an essential marketing space for luxury yacht
Finding the ideal place to moor your yacht can be a complex task. If you’ve just bought one, it’s important to find a safe place to moor it between trips out to sea. A marina is much more than just a home port for your yacht. It will often provide skippers with accommodation and shops, creating a unique and attractive
Much more than a simple purchase, owning a yacht gives you access to an exceptional art of living. From intimate family holidays on crystal-clear waters to organising your own private parties, owning a yacht is a unique privilege. To help you choose your first yacht, discover the 4 essential steps you need to know before completing your transaction. Step 1:
If you’re looking to invest in a luxury yacht, a crewed model can be a very attractive option. But why is this the best choice? We’ll tell you all about it. A relaxing luxury cruise If you want to turn your holiday into a unique experience, choosing a crewed yacht is a safe bet. Choosing a luxury yacht is a
The ultimate symbol of luxury and escape, the purchase of a yacht represents an investment of choice for lovers of extraordinary nautical adventures. To own your first luxury yacht, you first need to surround yourself with professionals who are experts in the yachting market. Once you have defined your search criteria, we can send you proposals that are perfectly suited
When the veil rises over the azure waves, a yacht takes shape, embodying much more than luxury: it is the reflection of a bold strategy, weaving excellence into its wake. This exceptional vessel, moving gracefully through the waters, offers the company that adopts it an aura of distinction, a space where the brand image is adorned in its finest finery.
Buying a historic yacht is a unique opportunity to combine a passion for boating with a heritage investment. These vessels, steeped in rich history and craftsmanship, offer an authentic and elegant sailing experience. However, it is important to understand the advantages and challenges specific to this type of investment before taking the plunge. Historic yachts, a unique maritime heritage Historic
Luxury yachting and its economy have never been in better shape than in recent years. Luxury yachting is a fast-growing sector, representing an important market for economies around the world. It generates significant revenues for yacht builders, equipment manufacturers, management and maintenance services, and ports and marinas. Indeed, the Covid crisis in 2019 even seems to have given this high-luxury
The Mediterranean, cradle of ancient civilisations and meeting place of East and West, is a favourite destination for travellers looking for cultural exchange, breathtaking scenery and relaxation under the sun. Among the best ways to discover this inland sea rich in history and natural beauty, luxury yacht cruises feature prominently. Join us on a tour of the must-see ports of
Sailing on a luxury yacht is the dream of many, but for the managers of these sumptuous vessels, having a happy and competent crew is essential to ensure smooth sea voyages and unforgettable experiences for clients. The success of a yacht depends largely on the quality of its crew, leadership and management techniques. In this article, we’ll explore various management